Reasons why you should still blog in the AI era
Sometimes I get this question.
"Is blogging still meaningful these days?"
"Isn't it all about SNS and videos now?"
"With AI doing everything, really?"
The fact that this question arises
is a sign that the role of blogs has changed from before.
To cut to the chase.
Blogging is still effective.
However, the reasons and methods for writing have completely changed.
Reasons why blogging feels 'dead'
There are clear reasons why blogging doesn't feel as powerful as before.
- Search traffic is not the same as before
- SNS provides much more immediate responses
- Video content receives more attention
Based on these criteria,
blogs seem slow, frustrating, and inefficient.
However, this is because the comparison criteria are wrong.
Blogs are no longer just a 'traffic tool'
Many people still
think of blogs this way.
"A channel to attract people"
From this perspective,
it's natural for blogs to be overshadowed by SNS or videos.
But now, the role of blogs is
closer to organization and accumulation rather than traffic.
- What I think
- How I work
- How I view problems
This is a space to accumulate these.
The value of blogging in the AI era is actually changing
As the era where AI writes instead of humans approaches,
the scarcity of content itself has almost disappeared.
Now, what's important is:
- Who wrote it
- Where the experience came from
- What context it holds
AI can create sentences, but
it does not provide context and responsibility.
Blogs still
best capture this context.
SNS content flows, while blogs remain
SNS posts are consumed quickly
and disappear quickly.
On the other hand, blog posts:
- Can be reread over time
- Are searchable
- Serve as someone's basis for judgment
Especially in B2B, agencies, and professional fields,
blogs play a role as a kind of trust repository.
"What does this person think?"
"What criteria does this team work with?"
These are difficult to convey with short SNS posts.
The issue lies in 'how to operate a blog'
Blogging has not become meaningless.
In most cases, the meaning has disappeared because the operation method remains the same.
- Operating it like a personal hobby
- Posting a few articles and leaving it
- Unclear who is writing and why
In this case, the blog
just becomes an old record storage.
What is needed now is
operating the blog as an asset of the organization.
Therefore, blogging becomes a 'team issue' rather than an individual one
Especially in agencies or team settings,
blogs transform like this.
- Personal branding → Organizational branding
- Writing → Management
- Content → Asset
When it reaches this stage,
the question of "Is blogging effective?"
changes to this.
"How will we manage this structurally?"
Blogging becomes a standard, not a choice
Whether to blog
may no longer be a matter of choice.
- Will we leave a record
- Organize thoughts
- Accumulate trust
If you answer "yes" to these criteria,
blogging is still effective.
However, if you continue with the old methods,
it will be difficult to expect results.
In summary
- Blogs are not dead
- They have simply changed roles
- Accumulating trust and standards is more important than traffic
- The value increases as it moves from individual to team level
So, for those starting a blog now
or those looking to reorganize, the question they need to ask is this.
"Are we
just writing a blog,
or managing it?"
The moment you start answering this question,
blogs begin to regain meaning.