Operating one blog is not difficult.
The problem starts when you have to operate 'multiple' blogs like an agency.
Client blog, brand blog, internal content blog.
At first, everyone thinks like this.
"Just create multiple accounts, right?"
But in reality, that method does not last long.
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Realistic problems that arise as the number of blogs increases
If you have operated a blog at an agency, you will be familiar with it.
• Client A, B, C blog accounts are mixed up
• It is not managed who wrote which post
• There has been a time when you almost posted on a different client's blog by mistake
• The author just wants to write, but has to give all permissions
• Dealing with account cleanup when an employee leaves is a headache
The common point of these problems is one.
The tool designed based on personal blogs
is being forced to be used by teams and agencies.
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Existing blog tools are not bad
They just did not consider agencies.
WordPress, Medium, and other blog services.
They have sufficient functions. They are stable.
However, the structure is mostly like this.
• 1 account = 1 blog
• Collaboration is more like a "sharing" concept
• Permission management is not delicate
• It does not assume operation based on client units
In other words, it is optimized for "my blog" but
does not fit "blogs we operate on behalf of."
Agencies end up like this.
• Organizing with Excel
• Managing accounts with Notion
• Fixing precautions on Slack
• An implicit rule of "be careful how you use it"
But if the tool cannot solve the problem,
people end up taking on that burden.
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So, blog.haus is designed like this
blog.haus is not a blog tool
but a 'blog operation system.'
It was designed based on agencies and teams, not individuals from the beginning.
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1⃣ One account, multiple blogs
• Completely separate blogs for each client
• Can operate by brand or project
• No need to create multiple accounts anymore
It structurally eliminates the possibility of mistakes.
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2⃣ Permission structure based on team collaboration
• Authors only write content
• Administrators have full control
• It is possible to clearly track who did what
It is safe not because you "trust people"
but because the "system blocks it."
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3⃣ Structure tailored to the actual flow of agencies
• Situation of operating client blogs on behalf
• Environment where internal team members change frequently
• Structure where multiple projects run simultaneously
blog.haus sees this situation as the default, not an exception.
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This is not a 'feature addition' issue
Many attempts have been made to solve this problem with existing blog tools
through plugins or settings.
But that was always a temporary solution.
The problem was not the features, but the standards were different.
• Individual standards → Agency standards
• Content standards → Operation standards
• Writing-centric → Management-centric
blog.haus
redefined these standards from the beginning.
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It becomes clearer when you look at the price
The subscription fee for blog.haus
may not be cheap compared to blog tools.
But if you think about it this way, the calculation changes.
• Time employees spend on account management
• Trust risks that arise from a single mistake
• Cost of managing multiple tools in parallel
• Communication cost of "be careful how you use it"
This is not a blog cost
but a cost to reduce operational risks.
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For such teams, blog.haus is closer to a necessity than a choice
• Agencies operating more than 2 blogs
• Teams managing client content on behalf
• Organizations requiring team collaboration
• Companies wanting to manage blogs as 'assets'
On the other hand,
if you only operate one personal blog
you may not necessarily need it.
blog.haus is not a service for everyone.
It is a service that clearly fits those who need it.
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You can try it right now
If you are experiencing similar inconveniences in blog operation,
the moment you read this article might be the best time to start at a lower cost.