The reason why "Let's organize later" always leads to loss
When talking about the blog operation structure at the agency,
Most of the time, this kind of response comes out.
"Just write for now,
Let's organize when it gets bigger."
This sounds reasonable.
Because we are busy right now, and it works for now.
But in reality,
It is also the most expensive choice to change the structure.
There is a 'point of no return' in the blog operation structure
When there are 1-2 blogs,
Any structure is not a big problem.
- Few people
- Not much content
- Covered by memory
But there is a moment when this line is crossed.
- As clients increase
- As content accumulates
- When responsible parties are dispersed
From this point on, the structure becomes
fixed on assets.
The cost of structural changes is proportional to the 'cumulative amount', not the number of blogs
Many people misunderstand.
"The more blogs there are, the more troublesome it becomes."
The actual cost comes not from the number of blogs,
But from what has been accumulated.
- Content transfer
- Redefining permissions
- Retraining on operating rules
- Costs of stopping operations
All of these are not
"Things that can be done later," but
"Things that become more expensive if done later."
The biggest cost is the 'risk of changing during operation'
When changing the structure,
The scariest thing is not the technology.
- Will the operation stop?
- What if there is a mistake?
- Do we need to explain to the customers?
That's why teams end up like this.
- Want to change but postpone
- Uncomfortable but maintain
- Aware of the problem but leave it as is
The longer this state lasts,
Changing the structure becomes increasingly difficult.
So most teams move 'after an incident'
The most common pattern seen on-site is this.
- Endure discomfort and use it
- A small incident occurs
- Pass it off as "just a coincidence"
- A bigger incident occurs
- Only then do they change the structure
One important thing in this order is
The reason for changing the structure becomes 'recovery,' not 'prevention.'
The earlier the structure is established, the cheaper it is
When summarized, it is simple.
- When there are few blogs → the cost of changing the structure is low
- When there is little content → the risk of migration is low
- When there are few people → the cost of education is low
Therefore, the conclusion is that
changing the structure before problems arise is the cheapest.
The choice at this point is simple
If the current blog operation
Is still "bearable discomfort,"
It is likely the best timing
To change the structure.
After it becomes completely uncomfortable,
It is often already too late.
In the next post,
While summarizing all these stories,
Including cases where blog.haus is not needed,
I will honestly organize them.
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